Russian Cut Roses

“Russian Cut” Roses
Please give us your advice on whether or not to offer “Russian Cut” roses at Field of Flowers. We’d love to hear from you!
What does “Russian Cut” mean? Most of our roses are grown in Colombia and Ecuador. Many of the growers there also ship roses to Russia. Over the years they have found that the Russian florists preferred that the roses be cut at a more mature, open stage than is normal for the US market. This is because it is common in Russia for people to give very big, long stemmed roses as a gift, and they are willing to pay a premium for them.
How do growers achieve the Russian cut? Simple…they leave the rose flower on the plant for an extra week or so before harvesting it.
What does that do to the rose? It allows the flower to get nourishment from the plant for the extra days, which allows the rose flower to continue develop and grow. It also allows the flower, stem and leaves to store up more energy in the form of sugar. That energy can be used later by the flower to fully open.
Where does this energy come from? Photosynthesis continues to occur as long as the flower is connected to the plant. That is the process by which the plant converts sunlight and CO2 into food/energy, in the form of sugar.
What is the effect from the grower’s standpoint? It costs the grower a bit more to wait an extra week before harvesting the rose. The larger flowers also take up more space in packing boxes, and therefore it costs a bit more to ship them. Therefore, growers charge a bit more for Russian cut roses.
Why don’t most US florists offer Russian cut roses? The growers offer the Russian cut as an option for US florists, but not many buy it. They seem to believe that the normal, tighter cut rose will last longer…or at least they fear that that is what their customers believe. They also don’t seem willing to pay the higher price for the Russian cut roses.
What are the benefits of the Russian cut rose to the consumer? The flower develops to a much bigger size than the same flower if harvested earlier; and, contrary to popular belief, the flower will last as long as or longer than a rose that is cut at a tight bud stage. Below is a photo of a yellow variety of rose that was harvested at the Russian cut stage. These flowers were placed in water (actually flower food solution) four days before the photo. They are about 50% bigger than they would have been if harvested at the normal stage. They would cost our customers about 20% more than regular roses? Should we offer them? Would you buy them?

 

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Thanks for reading… www.fieldofflowers.com   1.800.963.7374  (1.800.96.FRESH)

You can call, click or come in to one of our Field of Flowers flower markets in Boca Raton, Miami or Davie, FL for over 100 varieties in store every day…plus supplies, vases, containers, everything you need to express yourself with flowers. Make your own arrangements, or order exquisite arrangements by our floral designers. Pick up in-store or ship fast and fresh locally or worldwide.

A Must See… A Botanical Paradise!

Butterfyl with flowersBeautiful roses, an enchanting butterfly garden and paths lined with blooming fruit trees and towering bamboos, make this wonderful-in-April botanical paradise a must see! To find more blooming enchantment take a leisurely drive to Lake Wales, Fl home of the Bok Tower Gardens, a National Historic Landmark for the flower & foliage lovers’ heart.

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Thanks for reading… www.fieldofflowers.com   1.800.963.7374  (1.800.96.FRESH)

You can call, click or come in to one of our Field of Flowers flower markets in Boca Raton, Miami or Davie, FL for over 100 varieties in store every day…plus supplies, vases, containers, everything you need to express yourself with flowers. Make your own arrangements, or order exquisite arrangements by our floral designers. Pick up in-store or ship fast and fresh locally or worldwide.

 

Happy Administrative Professionals Week!

Today starts Administrative Professionals Week… 4/23 – 4/27!

It’s Administrative Professionals Week, celebrate this year by letting us make the “arrangements”! Send flowers, plants Administrative Professionals Week or gourmet gifts to your favorite admin professional to show them your sincere thanks for all they do. They work hard all year, with much dedication, and now it’s your chance to make them feel appreciated.

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 Thanks for reading… www.fieldofflowers.com   1.800.963.7374  (1.800.96.FRESH)

You can call, click or come in to one of our Field of Flowers flower markets in Boca Raton, Miami or Davie, FL for over 100 varieties in store every day…plus supplies, vases, containers, everything you need to express yourself with flowers. Make your own arrangements, or order exquisite arrangements by our floral designers. Pick up in-store or ship fast and fresh locally or worldwide.

Fun Facts: Today is Earth Day!

Earth Day Earth Day is the celebration of our home and home to all the animals and ecosystems throughout.  Did you know that in some elementary schools, after Halloween and Christmas, Earth Day is the largest celebrated holiday?  It is now observed in 175 countries and is the largest secular modern day holiday in the world.  Here are some interesting, fun facts for you to recycle to your friends and get in the “go green” mindset. 

  • Each year billions of used batteries are thrown away in the United States.  This constitutes 88% of the mercury and 54% of the cadmium deposited into our landfills.
  • Each gallon of fuel releases 20lbs of Carbon Dioxide into the air.
  • Approximately 5 million tons of oil produced in the world each year ends up in the ocean.
  • Recycling 1 aluminum can saves enough energy to watch a TV for 3 hours – it’s equal to half a galloon of gasoline.
  • Earth Day is a relatively new holiday and was first celebrated on April 22nd in 1970.  More than 20 million Americans participated in this first Earth Day celebration.
  • Earth Day was founded by the senator of Wisconsin.
  • April 22nd is the first official day of spring in the Northern hemisphere and of fall in the Southern hemisphere and was chosen to be Earth Day for this reason.
  • Energy we save when we recycle 1 glass bottle is enough to light a traditional light bulb for 4 hours.
  • 14 billion pounds of trash is dumped into the ocean every year.
  • Never underestimate the importance of recycling: if every newspaper was recycled, we could save about 250,000,000 trees each year.
  • More than 20,000,000 Hershey’s Kisses are wrapped each day, using 133 square miles of tinfoil.  All that foil is recyclable, but not many people realize it.
  • Only 11% of the earth’s surface is used to grow food.
  • The world’s first national park was started in 1872 at Yellowstone National Park in the US.
  • The first wildlife refuge was formed on Pelican Island Florida in 1903.
  • A highlight of the annual Earth Day ceremony at the United Nations is the ringing of the Peace Bell that was given to the UN by Japan.  It is made from coins given by school children to further peace on our planet.

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Thanks for reading… www.fieldofflowers.com   1.800.963.7374  (1.800.96.FRESH)

You can call, click or come in to one of our Field of Flowers flower markets in Boca Raton, Miami or Davie, FL for over 100 varieties in store every day…plus supplies, vases, containers, everything you need to express yourself with flowers. Make your own arrangements, or order exquisite arrangements by our floral designers. Pick up in-store or ship fast and fresh locally or worldwide.

Look younger & feel more relaxed with potted plants!

Whether African violets, peace lilies or ferns, placing greenery around your home is a perfect way to help usher in the warmth & relaxation of spring.  Plants also help to prevent your skin & face from aging!  Here’s how… houseplants trap many forms of pollutants within their leaves before they can penetrate your skin, minimizing the production of age spots, as well as loss of elasticity, report the Journal of Investigative Dermatology.

Home of green plants Blooming greens bring some beautiful color to set off endorphins within your brain that make you happy & more at peace. The color green itself is used in many homes within furniture, wall color, bedspreads & rugs. Green is often used in doctors waiting offices to keep patients calm & more at ease while they wait, its generally a relaxing color & green potted plants is a sure way to make any house feel more like a home.

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Thanks for reading… www.fieldofflowers.com   1.800.963.7374  (1.800.96.FRESH)

You can call, click or come in to one of our Field of Flowers flower markets in Boca Raton, Miami or Davie, FL for over 100 varieties in store every day…plus supplies, vases, containers, everything you need to express yourself with flowers. Make your own arrangements, or order exquisite arrangements by our floral designers. Pick up in-store or ship fast and fresh locally or worldwide.

 

 

Boost Your Joy with Yellow!

Boost Your Mood with Yellow Add a burst of color and a dose of good cheer with yellow! It’s a study-proven happiness booster that will make your home sunnier and your mood happier too!

Sometimes it only takes a can of paint or a few accessories to give your rooms the feeling of a sunny day.  The perfect dinner companion is yellow! It stimulates conversation and makes meals more fun. Choosing a yellow floral centerpiece for your next dinner party will be sure to brighten the mood. Daffodils, sunflowers, tulips and even roses are some beautiful bright yellow flowers that would make any occasion a celebration! Painting an old piece of furniture a happy shade of yellow will give it a fresh look with an uplifting hue. A quick tip if you want to tone down the yellow in your room is to mix it with white or cream colored furniture. Even a white-wash wood piece of furniture would soften the tone. Also keep in mind when choosing a paint swatch, pick a color that is one or two shades lighter than the hue that attracts you because sometimes yellow pigments look more intense on large surfaces.

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Thanks for reading… www.fieldofflowers.com   1.800.963.7374  (1.800.96.FRESH)

You can call, click or come in to one of our Field of Flowers flower markets in Boca Raton, Miami or Davie, FL for over 100 varieties in store every day…plus supplies, vases, containers, everything you need to express yourself with flowers. Make your own arrangements, or order exquisite arrangements by our floral designers. Pick up in-store or ship fast and fresh locally or worldwide.

DIY: Candy-licious Easter Centerpiece!

Candy Easter Centerpiece

This Easter, make your table delicious with the latest trend: combining natural elements like flowers with sugared peeps & jelly beans! Choose a clear vase & switch out rocks at the bottom, with your favorite flavored jelly beans.

To protect your sweets, slip a plastic cup in the center to hold the water & stems of your favorite spring flowers. Fill vase half way up with jelly beans & line the inside, on top of the jelly beans with peeps in a corresponding color.

Thanks for reading… www.fieldofflowers.com   1.800.963.7374  (1.800.96.FRESH)

You can call, click or come in to one of our Field of Flowers flower markets in Boca Raton, Miami or Davie, FL for over 100 varieties in store every day…plus supplies, vases, containers, everything you need to express yourself with flowers. Make your own arrangements, or order exquisite arrangements by our floral designers. Pick up in-store or ship fast and fresh locally or worldwide.

Flowering Facts: Easter Lilies

  1. These beautiful white flowers embody joy, hope and inspiration for many during Easter Lily PlantEaster and well beyond the holiday
  2. Easter lilies are also known as Bermuda lilies since they have been grown in Bermuda from the 19th century
  3. Their Latin name is lilium longiflorum
  4. They are also native to the islands of southern Japan, but after World War II, the US started cultivating them successfully in many regions
  5. The Easter white lilies are known for their purity and holiness and are popular amongst Christians
  6. Lilies generally have three petals and three sepals which are alike in color
  7. They usually bloom during the season of spring
  8. The Easter Lily is the fourth largest crop in the US potted plant market, more so then the poinsettia and the mum plant
  9. Michigan and California produce the highest number of Easter Lilies
  10. Liles bruise easily, so handle them gently

 

Thanks for reading… www.fieldofflowers.com   1.800.963.7374  (1.800.96.FRESH)

You can call, click or come in to one of our Field of Flowers flower markets in Boca Raton, Miami or Davie, FL for over 100 varieties in store every day…plus supplies, vases, containers, everything you need to express yourself with flowers. Make your own arrangements, or order exquisite arrangements by our floral designers. Pick up in-store or ship fast and fresh locally or worldwide.

 

Free Skin Cancer Screening

Memorial Healthcare System Logo Join us for a FREE Skin Cancer Screening sponsored by the Memorial Healthcare System, American Academy of Dermatology with Dr. Quang T. Le.

Date:                  Saturday, April 21, 2012

Time:                 12:00pm – 1:30pm  –   No Appointment Necessary

Location:          Field of Flowers Davie Flower Market                                                       5101 S University Drive, Davie, Fl 33328  Conference Room

Any questions, please call 954-680.2406 x177

Image Skin Cancer Screening

Dr. Quang T. Le is a board certified dermatologist and dermatologic surgeon with practices in Weston and Pembroke Pines. He promotes healthy sun habits by organizing free skin cancer screenings for the Memorial WestCancer Institute, the American Academy of Dermatology, and the Miami Marlins professional baseball organization.


 We hope you can join us!