“Russian Cut” Roses
Please give us your advice on whether or not to offer “Russian Cut” roses at Field of Flowers. We’d love to hear from you!
What does “Russian Cut” mean? Most of our roses are grown in Colombia and Ecuador. Many of the growers there also ship roses to Russia. Over the years they have found that the Russian florists preferred that the roses be cut at a more mature, open stage than is normal for the US market. This is because it is common in Russia for people to give very big, long stemmed roses as a gift, and they are willing to pay a premium for them.
How do growers achieve the Russian cut? Simple…they leave the rose flower on the plant for an extra week or so before harvesting it.
What does that do to the rose? It allows the flower to get nourishment from the plant for the extra days, which allows the rose flower to continue develop and grow. It also allows the flower, stem and leaves to store up more energy in the form of sugar. That energy can be used later by the flower to fully open.
Where does this energy come from? Photosynthesis continues to occur as long as the flower is connected to the plant. That is the process by which the plant converts sunlight and CO2 into food/energy, in the form of sugar.
What is the effect from the grower’s standpoint? It costs the grower a bit more to wait an extra week before harvesting the rose. The larger flowers also take up more space in packing boxes, and therefore it costs a bit more to ship them. Therefore, growers charge a bit more for Russian cut roses.
Why don’t most US florists offer Russian cut roses? The growers offer the Russian cut as an option for US florists, but not many buy it. They seem to believe that the normal, tighter cut rose will last longer…or at least they fear that that is what their customers believe. They also don’t seem willing to pay the higher price for the Russian cut roses.
What are the benefits of the Russian cut rose to the consumer? The flower develops to a much bigger size than the same flower if harvested earlier; and, contrary to popular belief, the flower will last as long as or longer than a rose that is cut at a tight bud stage. Below is a photo of a yellow variety of rose that was harvested at the Russian cut stage. These flowers were placed in water (actually flower food solution) four days before the photo. They are about 50% bigger than they would have been if harvested at the normal stage. They would cost our customers about 20% more than regular roses? Should we offer them? Would you buy them?
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Thanks for reading… www.fieldofflowers.com 1.800.963.7374 (1.800.96.FRESH)
You can call, click or come in to one of our Field of Flowers flower markets in Boca Raton, Miami or Davie, FL for over 100 varieties in store every day…plus supplies, vases, containers, everything you need to express yourself with flowers. Make your own arrangements, or order exquisite arrangements by our floral designers. Pick up in-store or ship fast and fresh locally or worldwide.
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